Before the Farm: The Early History of Ron’s Wisconsin Cheese

Early 2000s Storefront view of Ron's Wisconsin Cheese Retail Store
Early 2000s Storefront view of Ron’s Wisconsin Cheese Retail Store

From a small-town cheese distributor to a beloved Wisconsin brand.

Long before “farm-to-table” became a buzzword — and before cheese curds became a foodie favorite — Ron’s Wisconsin Cheese was steadily building its reputation. With each delivery, the company earned recognition for quality, consistency, and old-fashioned Midwest service.

The story begins in the small town of Luxemburg, Wisconsin. It didn’t start on a dairy farm but in a modest facility with one mission: bring great Wisconsin cheese to more people.


🧊 A Business Built on Distribution and Trust

In its earliest days, Ron’s wasn’t making cheese. Instead, the company partnered with local cheesemakers and dairy cooperatives to distribute fresh Wisconsin cheese to retailers, small shops, and families across the region.

From deli counters to grocery coolers, Ron’s products became a familiar sight throughout Northeast Wisconsin. Reliable service and consistent quality built trust with both cheesemakers and customers — relationships that still exist today.

Whether delivering squeaky curds to a corner store or assembling holiday gift boxes, Ron’s earned loyalty by showing up, keeping it local, and always delivering flavor.


🛻 A Familiar Name in Northeast Wisconsin

By the early 2000s, Ron’s had become a well-known name in the region. This recognition didn’t come from flashy advertising but from word of mouth.

Local grocers trusted Ron’s to keep shelves stocked. Families recognized the red-and-white labels in deli cases. Cheese lovers knew they could rely on Ron’s for a true taste of Wisconsin.

Still, something was missing — a deeper connection to the cheese itself.


🐄 A New Chapter Begins

In 2015, Pagel’s Ponderosa Dairy saw an opportunity to bring Ron’s full circle — from distributor to farmstead producer. The Pagel family acquired the company and moved production operations to their own dairy farm.

Now, the same company that once sourced cheese from others could craft it themselves, using milk from cows raised on their land.

It was a natural next step — a trusted distributor joining forces with one of Wisconsin’s most respected dairy families to create a true farm-to-table brand.


🤝 Honoring the Past, Building the Future

Today, Ron’s Wisconsin Cheese carries forward two legacies:

  • The dependable, community-first values the company was built on.
  • The craftsmanship, care, and freshness of a farmstead cheesemaking operation.

We’re proud of where we started — and even prouder of where we’re headed.


🛒 [Explore Our Cheeses]
📍 [Visit Us in Luxemburg, WI]

From our family farm in Wisconsin to your table—thanks for supporting small-batch, farmstead cheese made the right way!

Ron’s Wisconsin Cheese

Farm Fresh. Handcrafted.Farmstead Cheese.

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